Bulgari, an Italian luxury goods firm, recently debuted its Vision Gran Turismo concept car at the GT World Finals in Barcelona, Spain, as part of a new relationship with Polyphony Digital.
The announcement is divided into two parts: the virtual object, known as the Bulgari Aluminium Vision GT, and a tie-in real-world item from the brand in the form of a special, celebratory clock.
The “Bulgari Aluminium x Gran Turismo Special Edition” watch is a recreation and commemoration of the original Bulgari Aluminium watch, which was first published 25 years ago in 1998 – nearly the same age as the Gran Turismo series.
The new Gran Turismo edition comes in two flavors: one with a yellow dial and black counters, limited to 500 pieces, and another with an anthracite dial and yellow indices, limited to 1,200 pieces. Prices and availability are unknown at this time.
Each watch also features Gran Turismo-inspired numbers, with the “10” chosen to celebrate a decade of the Vision Gran Turismo project; this is also commemorated on the back.
The second announcement is for the Bulgari Aluminium Vision GT car, which will be available in Gran Turismo 7.
Its shape and materials are intended to mimic those found in the watch, with a curved case and an adjustable bracelet with visible screws similar to those seen in the cockpit and wheels.
The inside design contrasts the materials used in the watch, including aluminum, rubber, Alcantara, and yellow highlights, with matching yellow dials on the dashboard.
This car is the outcome of a partnership between Fabrizio Buonamassa Stigliani, Bulgari’s product creation executive director, and Fabio Filippini, ACCAEFFE Creative Consulting Ltd’s car designer and design strategy advisor.
“I envisioned a different way of playing with Bulgari’s DNA, creating a concept car that speaks the same language as the Bulgari Aluminium watch,” Stigliani stated.
“Its design is inspired by the lines of legendary Italian gran turismo cars from the 1970s, with sporty three-spoke steering wheels and walnut dashboards.”
“These shapes come together to create the unmistakable Bulgari aesthetic, resulting in a concept car with perfectly realistic proportions, also in the real world, at full scale.”
Kazunori Yamauchi, the inventor of the Gran Turismo series, was also involved in the project and got the opportunity to try his hand at watchmaking at Bulgari’s manufacturing site in Le Sentier, Switzerland.
“We place a high value on personal relationships.” “That’s the key to many of the collaborations we’ve formed, and it’s the heart of our player community,” Yamauchi said.
“It’s especially true this time: it flowed naturally from Mr. Buonamassa, Bulgari’s design director, and Mr. Filippini, the former Pininfarina design director with whom we collaborated and a member of our Explore studio.”
“The timing was also ideal, as Vision Gran Turismo is celebrating its tenth anniversary this year.” There’s no better way to commemorate it than with gorgeous products like the Bulgari Aluminium x Gran Turismo Special Edition watches and the eye-catching Bulgari Vision Gran Turismo automobile.”
The car’s exact performance specifications have not yet been disclosed, but we can confirm it has a four-cylinder, mid-mounted engine that revs to 10,000rpm and is coupled to a seven-speed transmission.
The car’s release date in GT7 is currently uncertain, however everyone who buys the Bulgari Aluminium x Gran Turismo Special Edition will receive a ticket to redeem it in the game.
There’s no indication on when the vehicle will be available for purchase, but it’s now playable in a special game built for the Gran Turismo World Series Finals in Barcelona.