Following a multi-year renewal, Toyo Tire U.S.A. announced that it will keep up its cooperation with the UFC. With this new deal, the brand will be promoted inside the Octagon and have integrated broadcast elements at every UFC event staged in the United States. Furthermore, UFC and Toyo Tires will keep working together to produce unique content for the organization’s digital and social media platforms, which have a global user base of over 243 million.
Dana White, CEO of the UFC, remarked, “Toyo Tires is one of the best partners we’ve had.” “Toyo had faith in us before anybody else did. For almost 20 years, they have been a part of this sport and our warriors.
Every year, UFC hosts over 40 live events in arenas all around the world and broadcasts to more than 900 million TV households in more than 170 countries.