Toyo Tires Celebrates 10 Years of Treadpass at SEMA

For the tenth consecutive year, Toyo Tires will showcase its Toyo Tires Treadpass collection at the SEMA Show in Las Vegas, Nevada. Toyo stated that Treadpass is the largest concentration of vehicles and builders at the show and has remained a favorite location for SEMA attendees. It is situated between the Central and South Halls of the Las Vegas Convention Center. This year at Treadpass, thirty vehicles will make their international debut.

A Jeep Wrangler Rubicon will be the subject of an art installation that Blue the Great, an artist, will work on across the street. Blue is well-known for his distinctive mummy design aesthetic, which frequently appears in his works. Several Kendrick Lamar projects have prominently displayed Blue’s artwork.

“Treadpass returning for its 10th year is a testament to Toyo’s dedication to delivering a spectacle at SEMA,” said Stan Chen, senior manager, events, sponsorships, and motorsports, Toyo Tire U.S.A. Corp. We have the good fortune to collaborate with creators and builders who are as passionate about the automobile industry as we are.

Toyo Tires said that it will work with Leen Customs to bring back its limited-edition pins. Schedules for the 10 pins, each of which features a brand-new Toyo Tires car, will be made accessible at the Toyo Tires Treadpass during specific times during the exhibition.

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