Nokian Tyres, Powdr Partner to Plant Trees


The Nordman product family will be relaunched by Nokian Tyres as a stand-alone tire brand for customers that value value. After the relaunch, Nordman and Nokian Tyres will be the two names under which Nokian Tyres will sell tires. Nordman supports Nokian Tyres’ position as the primary brand, and both brands have distinct identities. Nokian Tyres will continue to be the primary brand. The company stated that the goal is to satisfy various consumer needs and facilitate consumers’ tire selections.

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