Nexen Tire America has entered into a marketing agreement with Madison Square Garden Sports in order to become an official partner of the New York Rangers. Nexen Tire stated that as part of the collaboration, it will receive brand exposure at Rangers games at Madison Square Garden, including digital dasher-board signage, virtual blue line signage, and ribbon LED signage. Nexen Tire will also be featured on the digital billboards outside Madison Square Garden, which are visible to the millions of people that pass by The Garden every day.
“We are delighted to be partnering with Nexen Tire,” stated David Hopkinson, president and COO of MSG Sports. “A globally present and accessible brand, Nexen Tire makes for an incredible addition to Madison Square Garden Sports’ portfolio of marketing partners.”
Nexen Tire also announced that it will be the presenting partner on certain Rangers social media posts, such as “Road Game Player Arrivals,” in which the brand’s logo will show in images shared to the Rangers’ digital accounts.