Maserati and Mattel Inc’s Barbie have collaborated to create an ultra-limited edition Maserati Grecale SUV.
The special Grecale was unveiled as one of the 2022 Neiman Marcus Fantasy Gifts at the luxury retailer’s holiday launch event in Los Angeles. It is a work of art designed under Trident’s Fuoriserie customisation program, which allows car enthusiasts to express their passion and creativity in the creation of their ultimate Italian luxury car.
Only two Barbie-inspired Maserati Grecale cars will be built, and they will be equipped with a powerful 530hp V6 Nettuno engine.
The exteriors of the SUV, which include the Barbie insignia, are covered with an iridescent lacquer that creates a stunning rainbow appearance on a sunny day.
Its elegant black inside is highlighted with pink stitching and boasts full-leather seats, dashboards, carpets, and doors, as well as branded headrests with the distinctive “B” emblem.
The Barbie Dream Gap Project, a global project that partners with charities to help promote equitable opportunities and remove barriers for girls, will reportedly receive 10% of the sales price, which is estimated to be over $330,000 (US).