When people come into your shop looking for new tires, you should stress one important thing: tread life that lasts a long time. So, buyers often ask, “How many miles will these tires last?” But dealers like you know that long-lasting tread traits that are right for the job can make the difference between a happy customer and an unhappy one.
In this Tire Review Continental Tire Garage Studio movie, let’s talk about why it’s important for each driver to get tires with the right tread.
Since tires were first made 40 years ago, a tire with 40,000 miles was thought to last a long time. These days, it’s normal for new tires to last 70,000 miles or more. Most UHP tires have smaller mileage warranties, but these can last up to 40,000 miles. In large part, this is because SUVs and light trucks are becoming more popular. As a result, tire companies are making tires that fit the size and performance needs of these users.
Sometimes, offering a tire with long-lasting tread isn’t a “satisfaction guaranteed” situation for dealers. You have to make sure that these tires are right for the job in order to really meet customer needs.
For example, the owner of a car might want to drive smoothly and quietly, so a touring tire would be the best choice. On the other hand, someone who owns a sedan might want to improve their driving ability and choose a high-performance UHP tire. In those areas, both drivers can find tires that meet their needs for performance and durability.
As a tire dealer, it’s your job to meet the wants of each driver and match the right tires to their car. Pickup trucks that go off-road need different tires than cars that are used on the highway, for example.
It’s important for dealers to find out what their customers want from their tires. That means you should ask them what kind of car they drive, how they drive, and what they care about most on the road. People who want smooth, quiet tires that last should get tires with a long tread life. If your customer has a more expensive or performance-oriented car, you should suggest tires that get good gas mileage and handle well, even if they don’t last as long as other types.
Dealers want their customers to be happy with their purchases, but to do that, they need to know what the customer wants and needs and then match the tire to those needs.