Hyundai has unveiled the “world’s first car-powered hotel,” promising the most distinctive off-grid experience in 2022.
Hotel Hyundai in Essex is built around a luxury cabin and is divided into three distinct areas:
The guest suite
The room, a high-end luxury cabin by Colemans Farm, offers everything customers would expect from a luxury boutique hotel. Everything, from the lighting to the comforts, is powered by the Hyundai Ioniq 5 and its Vehicle-to-Load technology.
V2L technology enables users to use the high-voltage battery to power equipment while they are not connected to a power source, making it ideal for off-grid adventures.
Bar & restaurant
Hotel Hyundai is no exception; no hotel is complete without a bar and restaurant. Grace Dent developed the cuisine and mixology, giving a food and beverage offering as inventive and sustainable as the automobiles powering it, with ingredients sourced locally within Essex. In addition to indoor-outdoor eating and fire cooking, the bar and restaurant area will have an Ioniq 5 coffee lounge with beautifully crafted espresso powered by the automobile.
To round out the evening, visitors are encouraged to watch a movie on a car-powered projector and speakers, complete with a V2L-powered popcorn machine for the ultimate cinema experience.
The unique one-of-a-kind experience, curated by broadcaster and critic Grace Dent, debuts as Hyundai-commissioned research reveals that nearly half (46%) of people feel that sustainability and the environment are more important to them now than they were five years ago when choosing holiday accommodation.
Another quarter (25%) prefers staycations to travel abroad in order to lessen their carbon footprint by flying less.
Two-fifths (40%) are seeking for cheaper travel options this year, and more than half (55%) are motivated by the present cost of living problem. As a result, more over half (53%) say they prefer to spend their vacation money in the UK rather than abroad.
Other reasons for staying in the UK rather than traveling abroad include avoiding the stress of travel disruptions (51%), the fact that UK summers are increasing hotter (26%), and the desire to save money (25%).
“We’re looking for unique, memorable stays now more than ever,” said Grace Dent, “and this is a delicious blend of innovation, luxury, and comfort that gets you thinking.” With the car’s power, where could Hotel Hyundai appear next?
“I can’t wait for those who stay with us to try the sustainable, locally sourced menu as well as the equally fantastic cocktails, and, of course, to get a good night’s sleep.”
“I’m hoping that this three-week pop-up hotel is just the beginning of the concept of a car plugging in and powering a luxury experience like this.” I think that guests will be hoping that his great hotel and the entire experience it provides will be available again in 2023.”