This week, the chief executive officers of ten of the most prominent tire manufacturers got together to confirm a work plan for the Tire Industry Project (TIP) that runs for two years and focuses on research and action for sustainability in the tire lifecycle. This plan includes research on tire emissions and management of tires at the end of their useful lives. According to TIP, its work-plan for 2024 and 2025 builds on its already established program of scientific research, with improved action and stakeholder engagement across projects that are related to environmental, social, and governance (ESG) in the tire industry.
Nearly every aspect of the tire tread has the potential for customization to match specific driving conditions. Let’s talk about why recognizing the connection between