Value-for-money car brand Dacia is celebrating its first decade in the UK.
The first UK-registered Dacia was a Sandero in January 2013. Since then, a total of 240,010 Dacia vehicles have been sold.
The rugged Duster is the UK’s most popular model, recording 88,488 registrations.
Dacia’s success shows no sign of slowing as the brand enters 2023 having achieved an increase in year-on-year sales of 55% last year.
When Dacia launched, David Cameron was the Prime Minister and the last word in tech was the release of the Apple iPhone 5S and 5C.
The year was also be memorable for the birth of Prince George, while Sir Alex Ferguson retired as Manager of Manchester United.
The Duster was quickly complemented by the Sandero supermini and Sandero Stepway, and a decade later, all three vehicles are still available from Dacia. 71,236 Sandero Stepway vehicles have been sold, compared to 59,987 Sandero vehicles.
Numerous victories at the What Car? Car of the Year Awards, Auto Express New Car Awards, and Auto Trader New Car Awards are among the numerous honors the Renault-owned brand has accrued.
A noteworthy accomplishment for a brand that has only existed in the UK for ten years is Dacia’s present 3.1% retail market share.