Bridgestone to highlight commercial segment products at CES

In order to exhibit goods and mobility solutions for the business market, Bridgestone will be back in Las Vegas from January 9–12 for the Consumer Electronics Show (CES). Furthermore, the firm announced that it will participate in live-streamed discussions with strategic partners Kodiak, Penske, and Truckers Against Trafficking (TAT) about possibilities and issues that affect fleets and society at large.

According to Bridgestone, it will highlight several components of their “Bridgestone Fleet Care” at CES, such as:

  • Bridgestone has announced that it will utilize Enliten technology to create and supply tires that are specifically tailored to meet the needs of its customers, all the while striving to surpass market and consumer expectations.
  • Retreading: According to the company, fleets can increase the lifespan of their casing asset and meet their sustainability targets by using Bridgestone Bandag in conjunction with other Bridgestone Fleet Care services and solutions.
  • Bridgestone’s business dealer network is intended to provide value through fleet care, including service event management for both scheduled and unscheduled maintenance, as well as mobile on-site servicing.
  • Tire solutions: Bridgestone claimed that its asset management and tire monitoring systems will assist fleets in lowering tire costs while boosting output and safety.
  • GPS tracking, video telematics, driver behavior management, accident prevention techniques, route optimization, and asset utilization technologies are examples of fleet management and fleet care systems.

The company announced that in addition to offering “Bridgestone Fleet Care,” it will also take further actions to show its dedication to providing significant societal and customer value, such as:

  • Encouraging motorsports through sustainability;
  • Making use of the trucking sector to fight human trafficking
  • Increasing mobility through intelligent alliances.

The Bridgestone exhibit will be located in West Hall, Booth 4465, at the Las Vegas Convention Center.

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